a series of posts
People considering launching a project with us often ask about our creative process. After all, working with an agency on a major communications effort is not something most people do every day, and it’s helpful to have some sense of what to expect. So here’s a quick overview. We organize our process into these four phases:
The particular steps change a bit, depending on whether you are talking about a web site or video rather than a printed piece, or if you are planning a multi-part communications program rather than a single project. However, the general contours of this approach hold.