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19 Bala Avenue
Bala Cynwyd, PA 19004

267.765.0700

Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video

Blog

Print & Pixels: Kelsh Wilson Design's blog where we post our latest news and inspiration. Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video

 

What Happens Next: A Guide to Kelsh Wilson’s Process

Jodee Winger

a series of posts 

People considering launching a project with us often ask about our creative process. After all, working with an agency on a major communications effort is not something most people do every day, and it’s helpful to have some sense of what to expect. So here’s a quick overview. We organize our process into these four phases:

• Research Strategy
• Concept Development
• Content Development
• Production

The particular steps change a bit, depending on whether you are talking about a web site or video rather than a printed piece, or if you are planning a multi-part communications program rather than a single project. However, the general contours of this approach hold.