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19 Bala Avenue
Bala Cynwyd, PA 19004

267.765.0700

Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video

Blog

Print & Pixels: Kelsh Wilson Design's blog where we post our latest news and inspiration. Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video

 

SUNY Oneonta Admissions Materials

Jodee Winger

Viewbook

Viewbook

Admitted Student Piece

Admitted Student Piece

Travel Piece

Travel Piece

This summer we completed a new set of admissions materials for SUNY Oneonta. After 15 years partnering with the college, we had a good understanding of the school, but to refresh our insights into why students continue to choose Oneonta, Senior Writing Associate Mike Butler conducted a series of focus groups to help shape the new materials. The focus groups included a review of admissions publications from various institutions (some designed by KWD, some designed by others) to get a good sense of what appeals to the Oneonta student audience. The new suite of materials were developed using the students' responses. The pieces are colorful, eye-catching, and energetic, featuring strong photos and short, supporting text. They present student profiles and alumni success stories along with key facts about the school, allowing prospective students a glimpse of the Oneonta experience.