Kelsh Wilson developed the name, graphic identity, and case statement for a $60 million campaign for Murray State University in Murray, KY. Inspired by a line from the school’s alma mater, the campaign name, “Hold Thy Banner High,” resonated strongly with alumni. Because the campaign launched publicly amid recessionary economic news, the messaging focused strongly on support for students—the single largest campaign priority and one donors continue to recognize as vital.
Print & Pixels: Kelsh Wilson Design's blog where we post our latest news and inspiration. Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video