When the communications and development teams at The Masters School in Dobbs Ferry, NY, began planning their 2015 report to donors, they realized they had a great deal of good news to share. The school was capping off four-years of fundraising success that yielded a total of $45 million. They were opening a stunning new arts and athletics facility. And, they were marking the successful first months in the tenure of a new head of school.
Kelsh Wilson helped Masters make a report that made a splash. A 12-page narrative section running before the gift lists presented brief, magazine-style mini-features highlighting points of progress, milestones in giving, and leading donors. Boldly sized display quotes telegraphed key points, while Kelsh Wilson’s photos showed the impact of donor support in the lives of Masters students.
This was a special report for a special occasion, but it demonstrated ingredients that can make for powerful donor engagement pieces any time.
(Click on any of the images below to view the entire gallery.)