Chartwell Investment Partners

With $5 billion under management, Chartwell Investment Partners faces competition from rivals many times its size. Chartwell has thrived in the face of this competition by defining a distinctive investment approach and a clear identity as a firm. Kelsh Wilson captured this approach and identity in a marketing brochure featuring precise, direct writing and a look bolder and more energetic than that of Chartwell's competitors. The piece features imaginative illustrations of serious concepts, such as tax efficiency, and a pocket for customized inserts.