Brandywine Global

Brandywine Global, an international asset management firm, invited Kelsh Wilson to create its new identity for a name change and a move to new offices. Informed by a process of message research, the new logo recalls the form of a river—connecting the firm's roots in Delaware's Brandywine River Valley with its new location on the Schuylkill River in Philadelphia. The logo and color palette were applied to stationery, marketing materials, and an extensive style guide.

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