Chistakis VanOcker Morrison

For years, clients, staff, and colleagues referred to Chistakis VanOcker Morrison as “CVM.” Kelsh Wilson’s logo and identity program for the Philadelphia-area engineering firm made this short form more official by featuring it on business cards and letterhead. The elegant typographic mark presents the initials as its most prominent element, with the firm’s full name still clear, but in a supporting role.