Pennsylvania Association of REALTORS®

When the Pennsylvania Association of REALTORS® experienced a name change and a move, they sought a new identity. After extensive message research, Kelsh Wilson created a logo that utilizes the keystone, a symbol of the state of Pennsylvania, along with steps and the foundation of a building. The logo and color palette were applied to letterhead and business cards, marketing materials, and a style guide that recommends usage of the new logo in conjunction with the "R" logo of the National Association of REALTORS®.