SunGard

For a Fortune 500 company as large as SunGard, with 25,000 customers in more than 50 countries, establishing a consistent visual identity is essential to effective corporate marketing—but it can be a major challenge. Kelsh Wilson met that challenge by developing a comprehensive identity system now in use by SunGard’s multiple business units around the globe. After creating the elements of the new corporate look, we compiled an identity guidelines manual to ensure that all marketing groups use them consistently.

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