The University of the Arts

Based on extensive audience research, Kelsh Wilson developed a complete branding program for Philadelphia’s University of the Arts—UArts, for short. This includes a message guide, design templates, a communications plan, and a set of applications ranging from a new University Web site to the admissions viewbook. An important goal was to empower staff on campus and freelance designers to extend the brand to additional pieces, which they’ve done with great success.

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