The Hun School

Despite successful completion of a recent capital campaign, the Hun School of Princeton sought to increase annual giving by engaging its alumni, parents, and friends. Kelsh Wilson created a series of pieces that educate The Hun School's audiences about the annual fund—how it supplements the annual budget, its impact on students, and the importance of participation. Large portrait photographs of students and headlines that read "I'll be calling" tie the mailers directly to the accompanying phonathon. Together, the pieces are intended to capture alumni and parent attention and position the annual fund program as a dynamic part of the Hun School.