Princeton Day School

Kelsh Wilson created a system of print and web communications intended to generate excitement about, and support for, Princeton Day School’s $50 million capital campaign. Based on a process of message research involving faculty, administrators, students, and alumni, we developed the campaign theme, Investing in Excellence, the logo, and a range of materials that built a distinct identity for the effort—from gala invitations and programs, to the case statement and stationery package, to a campaign section within the school website.

View live site