Research and Message Development

Kelsh Wilson begins all major creative projects with research—focus groups and interviews that help us build an understanding of our client, their audience, and their message. Our research process is customized to the demands of each project. In addition to interviews, it includes careful review of any existing institutional research and strategic plans, and, in some cases, sampling of audience reaction to concepts in draft form. The result is a written message statement that provides the foundation for our creative work. We also develop institution-wide branding campaigns, encompassing both message development and communications planning.

Design

Our staff of five graphic designers offers an enormous depth of talent and range of styles, working both in print and on the Web. They achieve visual impact through approaches uniquely appropriate to each client’s identity and needs. Our design staff is talented not only in conceiving original and beautiful work, but also in seeing it through production successfully, whether this requires on-site printing supervision or close coordination with our Web developers as they implement our creative work.

Writing

Kelsh Wilson provides a range of editorial services from interviewing and concept development through complete copywriting—for both corporate and educational clients. Our experience includes drafting annual reports, marketing pieces, and college and school student recruitment packages. It has also often included successful collaborations with in-house editorial staff. We believe strongly in writing that is clear and accessible, that develops its points through fact and example, and that speaks directly to the concerns of its audience.

Photography

Our firm offers the unusual advantage of having two world-class photographers as part of our full-time creative team, helping both develop and execute exceptional concepts. The achievements of our photo staff include creating images for national magazines and ad campaigns, successful location shoots on every inhabited continent of the globe, and publication of a series of highly successful how-to photography books. Their work for Kelsh Wilson’s print and Web projects spans a vast range of styles and techniques.

Web Development

Kelsh Wilson’s web capability includes familiarity with a complete range of design and development practices, ranging from site planning to implementing advanced content management systems. Our technology team is fully versed in w3c standards-compliant coding and a broad selection of database integration platforms, including PHP, Cold Fusion, JSP, and Perl. In addition, we can offer rich and interactive multimedia work through Flash and Director. These technologies combine with award-winning design to create a truly full-service web practice.

Project Management

Three highly experienced account directors complete Kelsh Wilson’s capability, helping guide our project teams in meeting client expectations, and supporting our clients through the collaborative process of creating great work. The keys to their success include great communications skills, years of experience in managing budgets and schedules, and relentless attention to detail.