For the past five years KWD has worked with the University of Pennsylvania Alumni Relations office to create invitations, ads, and an event guide for their Alumni Weekend. The goal of these pieces is always to engage and excite alumni and to persuade them to return to campus. One challenge with these kinds of publications is to keep them appealing and fresh while invoking the long connection and history many of their alumni feel. Another task is to convey a large volume of information in a small package, as Penn hosts hundreds of activities and events throughout the weekend. School colors feature prominently in these pieces for obvious reasons, but they are kept clean and crisp with typography and design.