During an extensive message research phase for Rutgers University’s $1 billion campaign, Our Rutgers, Our Future, KWD heard numerous alumni express their pride in the institution and also the concern that the University’s accomplishments were not as widely recognized as they should be. This made the goal of engendering pride particularly important for Rutgers and for the campaign. KWD proposed an approach that was somewhat different: collecting that spirit into a single volume, separate from the details of the campaign. Each page or spread in this volume tells a single story and each story is short and simply stated with striking photography.
Print & Pixels: Kelsh Wilson Design's blog where we post our latest news and inspiration. Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video