Bryn Mawr College invited Kelsh Wilson to produce a series of annual fund pieces that included a folding card, several inserts, an invitation and welcome to their higher level giving society, and graphics for use with email solicitations. The intent of the pieces was to carry a theme—a look and feel—throughout the year that allowed donors to better identify the pieces with the Annual Fund. Using editorial provided by the College, the pieces tell the stories of students and faculty impacted by gifts to the annual fund. The pieces were created using a colorful palette that coordinated with Bryn Mawr’s new identity.