The Perkiomen School invited Kelsh Wilson to redesign their suite of admissions materials in an effort to both update the information and to bring added visibility to their middle school. Starting with a series of interviews and focus groups that built upon their most recent identity redesign, KWD team members created beautiful publications that are warm and welcoming, creating a compelling case for the school's academic qualities. Content decisions included featuring bold statements of educational philosophy or institutional strengths presented in elegant, expressive type. The program features a viewbook, an introductory brochure, and a middle school brochure. Additional pieces that are currently in production include an athletics brochure, an arts brochure, and a brochure for The Learning Center.