The final phase of our projects we call production. The tasks it encompasses range from final proofing, to preparing printer-ready files, to supervising a project on press—something we do every time. In the case of web projects, production includes completing all the coding, populating the site with content, and testing.
In the production phase, our client’s main responsibility is to review work in proof stages. The balance of the labor falls to us. It’s a time to be exacting to the point of obsession, and we are. (click here for Fred's thoughts on print supervision.)
As you’ve probably guessed, the deliverable at the end of this phase is a finished project, ready for you and your audience—whether it’s in the form of 30 cartons fresh from the printer stacked on your loading doc or a new web site, live online.
Now it’s time for you to go recruit students, raise money, or build your organization’s image and for all of us to track, as closely as possible, the impact of our work in helping you do yours. A nice celebration lunch is never a bad idea either!