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19 Bala Avenue
Bala Cynwyd, PA 19004

267.765.0700

Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video

Blog

Print & Pixels: Kelsh Wilson Design's blog where we post our latest news and inspiration. Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video

 

Foster Loyalty

Jodee Winger

Alum-Dev_post_blog_v2_450_pixels

Your Audiences: Communications Messages for Everyone (#3 in a series)

Annual Fund & Reunion Publications

It’s exciting to talk about capital campaigns—major strategic initiatives, large fundraising goals, beautiful publications—but the reality is that all institutions rely heavily on their annual fund to support their day-to-day operations and on reunion to invite alums back to campus. Design that is eye-catching and persuasive supports the hard work of your development staff—whether they are fundraising or “friendraising.”

Annual fund and reunion publications should cultivate a sense of school pride—through great stories, compelling images, and striking design. Color and type play a big role in these pieces because they are relatively copy-dense often with a call to action, instructions, and event listings.

Ultimately, alumni communications are about fostering loyalty in your institution, moving faithful donors to continue their support, compelling new contributions, and urging all alums to return to their alma mater.

Here are a few annual fund pieces we have created:

Malvern Prep

Bryn Mawr College

 

Here's some more recent work supporting reunions: 

Temple University

University of Pennsylvania