Kelsh Wilson creates advancement communications that make a compelling case for support—and give people a reason to care.

We begin by identifying what inspires loyalty, builds connection, and makes people passionate about your institution. Then we build the message around it, combining a clear case for support with the stories and ideas that make giving feel meaningful.

Because donors are motivated by both facts and feelings, our work delivers both. Carefully crafted content makes the case. Powerful photography creates connection and identification. Thoughtful design brings words and images together with clarity, purpose, and impact.

And because every advancement communication is also an image communication, the work does more than ask for support. It expresses the character, aspirations, and distinctive identity of the institution behind the ask.

WHAT WE BRING TO THE WORK:

• Campaign Strategy + Positioning

• Research + Discovery

• Case Development + Messaging

• Naming + Identity

• Editorial Strategy + Content

• Design + Creative Direction

• Photography + Video

• Digital Strategy

WHAT WE CREATE:

• Campaign Names + Identities

• Case Statements

• Annual Fund Communications

• Campaign Websites

• Campaign Launch Materials

• Donor Communications

• Alumni Engagement Programs

view PROJECTs:

City of Hope / D'Youville College / Friends of the Wissahickon / Murray State University / Oregon State University / Penn Engineering / Rutgers University / The Wharton School