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19 Bala Avenue, STE 200
Bala Cynwyd, PA 19004


Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video



Meet the Kelsh Wilson Design staff. Kelsh Wilson Design creates message-driven marketing communications, in print and on the web, for education, business, and nonprofits. Admissions / Advancement / Branding / Photography + Video



F R E D   W I L S O N  /  Managing Principal
B.F.A. Graphic Design, The University of the Arts


As the guiding force behind all of Kelsh Wilson’s strategic and creative work, Fred Wilson draws on more than two decades of experience as a designer, art director, and business owner. In 1989, he founded his own firm, Wilson Design Associates, after holding the position of art director at the Woods Group in the Baltimore/Washington area and at Kramer Miller Lomden Glassman in Philadelphia. Fred later merged Wilson Design with Kelsh Marr Studios in 1992 to form Kelsh Wilson Design. Working with photographer Nick Kelsh, he created a firm that integrated the disciplines of graphic design, photography, and writing under one roof—a unique advantage to clients seeking communications services. Over time, he has expanded Kelsh Wilson’s practice to include strategic message consulting, branding and identity work, and web development. Fred also has special expertise in managing large-scale communications projects for universities and corporations, most recently working with The College of William & Mary, City of Hope, Cabrini College, Rutgers University, and the University of Delaware.

Contact Fred via email


M E L I N D A   W I S S M A N N  /  Account Director
B.A. Political Science, Elizabethtown College


A key Kelsh Wilson team member and leader, Mindy handles many of the responsibilities essential to the success of our projects. These include communication with clients, coordination with creative team members, and oversight of budgets and schedules. Mindy helps guide the progress of both print and web projects, ensuring that the efforts of our designers, writers, photographers and web developers align with our clients' needs and strategic goals. Most recently, she has managed projects for educational institutions such as the University of Pennsylvania, Cabrini College, Rowan University, and The Hill School. 


L I S A   W I N W A R D  /  Design Director
B.F.A. Communication Design, Otis/Parsons School of Design


Lisa Winward has been with Kelsh Wilson Design almost since its inception, and in that time she has developed an in-depth understanding of the business and the needs of our corporate and educational clients. As Design Director, she offers creative guidance to our staff designers, overseeing their work from the earliest conceptual stages through final production. She is especially effective at collaborating with individual designers to help them refine their sketches into designs that are not only beautiful and innovative, but also suit the needs of the particular project and client. During her time with KWD, she has designed numerous annual reports, admissions packages, and corporate marketing materials, most recently working with City of Hope, Church Farm School, Moorestown Friends School, Morristown-Beard School, the Perkiomen School, and NYU Stern School of Business. 


J O D E E   W I N G E R  /  Senior Designer
B.F.A. Illustration, The University of the Arts


Jodee Winger’s skillful use of color, typography, and illustration defines her design for many of Kelsh Wilson’s educational and corporate clients. Most recently, she has designed admissions packages for Cabrini College and Montgomery County Community College, an outcomes piece for The College of William & Mary, a website and map for Friends of the Wissahickon, and fundraising materials for the University of Delaware. In addition she has developed materials for the Paterson Restoration Corporation, including an identity, publications, and a website. 


L I A C A L H O U N/  Senior Designer
B.F.A. Graphic Design, Carnegie Mellon University


Lia draws on more than 20 years of design experience, 16 of them spent on staff with Kelsh Wilson Design, and now as a Senior Design Associate. In that time, she has built productive, long-term relationships with many of our clients. She often serves as lead designer on large-scale projects, shaping creative concepts, managing the work of other designers, and ensuring the quality of the final product. Lia’s designs are represented in the print and web communications for The Wharton School at The University of Pennsylvania, The Hill School, Bryn Mawr College, Moravian Academy, and capital campaign communications for Princeton Day School, Temple University, and Oregon State University.


K E V I N   M O N K O  /  Photographer
B.A. English, Temple University


Kevin’s strengths include technical skill, artistic flair, and the real-world resourcefulness to take great pictures consistently. His creativity and keen visual sense make him an essential member of many project teams, from the earliest conceptual stages through execution of the final product. Kevin has been a member of the Kelsh Wilson team for nearly two decades. He has worked on location with a range of independent schools, colleges, universities, and corporations, most recently with Cabrini College, The College of William & Mary, Rowan University, and the University of Pennsylvania's School of Engineering.


M I C H A E L   B U T L E R  /  Senior Strategist and Writing Associate
B.A., M.A. English, Lehigh University


Michael draws on more than 15 years of experience as he develops communication strategies, creative concepts, and print and Web content. He has also been a key contributor to our audience research and message development work. Most recently, he has worked on major strategic communications projects supporting capital campaigns for Temple University, City of Hope, Rutgers University, Wilmington Friends School, and The College of William & Mary, completing all message research, audience testing, concept development, and writing. In addition, he continues to work on admissions and other projects for clients such as Moorestown Friends School, Gunston Day School, Morristown-Beard School, and NYU Stern School of Business.


K R I S T I N E   C O N N E R  /  Senior Strategist and Writing Associate
B.A. English, University of Pennsylvania
M.A. English, Georgetown University
M.A. English, University of Virginia


Kris Conner has been with Kelsh Wilson for 13 years—seven years as a staff writer, and the last six as a Senior Writing Associate. She has been involved in message research, concept development, and writing for admissions and development communications, both in print and on the web. She has worked on capital campaign and development communications for Oregon State University, Rumson Country Day School, Gilman School, and the University of Delaware. She also has developed admissions packages for Rowan University, the State University of New York-College at Oneonta, Kent Place School, Gilman School, Newark Academy, and other independent school clients. Kris’s background includes 12 years of freelance writing experience, during which she has covered topics related to health and medicine, her largest project being a book on ovarian cancer. Kris began her career as a middle school teacher at two independent schools, and she also taught writing and literature courses and worked in the University Publications Office at the University of Virginia.

K A T H I E   W I S S M A N N  /  Business Manager
B.A. History, Saint Joseph’s University


As Business Manager, Kathie works closely with Fred Wilson to manage the firm’s day-to-day operations and focus on longer-term business objectives. She also oversees workflow, budgeting, and all tasks related to human resources. Kathie has been Kelsh Wilson’s business manager since the firm was founded, and before that she handled business functions for its two predecessor firms, Kelsh Marr Studios, Inc. and Wilson Design Associates.