Kelsh Wilson creates admissions communications that combine strategy, creativity, and impact. We help schools identify what makes them distinctive—and express it in ways that matter to prospective students and families.

Our work is audience-driven, informed by decades of experience with students, parents, and the school selection process. Often, we begin with focus groups and individual interviews, listening carefully to the people who know the institution best. From that research, we develop a clear picture of a school’s identity, competitive position, audiences, and opportunities.

Then we turn those insights into communications that are clear, compelling, and unmistakably your own. We put your distinctive strengths into language your audiences understand—and bring those messages to life through exceptional design, photography, and carefully conceived content.

WHAT WE BRING TO THE WORK:

• Research + Discovery

• Brand Positioning + Messaging

• Editorial Strategy + Content

• Design + Creative Direction

• Photography + Video

• Digital + Social Strategy

WHAT WE CREATE:

• Admissions Campaigns

• Viewbooks

• Search Pieces

• Targeted Publications

• Websites + Focus-sites

• Digital + Social Content

view PROJECTs:

Brentwood School / Cabrini College / Carolina Friends School / Choate Rosemary Hall / Church Farm School / The Hill School / Holy Ghost Prep / The Independence School / The Knox School / Malvern Preparatory School / Morristown-Beard School / NYU Stern / The Potomac School / PRISMS / Rowan University / SUNY Oneonta / The University of Pennsylvania Perelman School of Medicine / Villa Joseph Marie / Whittier College / Woodlynde School