In a new viewbook and search piece, Kelsh Wilson helped the Knox School show off its stunning waterfront campus in St. James, NY, as it never had before, in part, with the help of a drone.
One of the most important goals of a school’s admissions marketing program is to inspire families to visit, and one of the best ways of doing so is through photographs that tantalize with a preview of the sights that a visit will offer.
Unfortunately, practical challenges often get in the way: power lines obscuring the façade of your beautiful main building, or the simple fact that there is no place to stand to frame a shot that equals the impressive sense you get in person.
Over the years, Kelsh Wilson’s photographers have made a habit of solving these problems, delivering pictures no one has before. In the case of the Knox School, the solution was the smart use of a drone.
Knox sits on a lovely stretch Long Island’s North Shore. Its crew teams launch directly from campus, and every day, its students take in a range of gorgeous sites—the waters of Stony Brook Harbor, the historic mansion fronting the shore, the paddocks where the school’s resident horses graze. To get shots that showed these assets to full advantage, for instance, looking over the beautiful Georgian mansion to the waters of the harbor in a single shot, Kelsh Wilson took to the air with a drone—a professionally operated drone with a professional quality camera on board.
The results are a viewbook and search piece that show off the Knox campus as never before—and a series of photos that can be used again and again online, in print, and in table top displays at school fairs.