Speaking Visually—and Very Visibly / Penn Engineering
Fred Wilson
Kelsh Wilson teamed up with Penn Engineering, a long-time client, to create a series of large-scale photo displays that turn blank interior walls into a visual marketing opportunity.
For years, the School of Engineering and Applied Science at the University of Pennsylvania—Penn Engineering, for short—has been a client of Kelsh Wilson Design. Our latest collaboration is a resourceful, imaginative re-use of some great photos in order to bring empty building walls to life. Here’s the facts:
Where: The Towne Building, the historic administrative headquarters of Penn Engineering, the corridors of which are busy with steady foot traffic: students, faculty, and many visitors.
What: Giant photo montages showing scenes of teaching, research, and campus life. Also, 55-square-inch captioned photo panels, featuring specific projects underway.
Why: Because people passing through the building—including those who learn and work there—can’t see the amazing activity happening behind all those marble and plaster walls. Also, the idea presented a wonderful chance to reap an additional return from an investment in photography that had already been shot for other purposes.
How: Durable, high-quality, and relatively inexpensive digital printing.
When: About six months ago—but that’s not really important. More relevant is that any organization with empty wall space and high-quality (and high-resolution) photography can try this pretty much at any time at all—and can swop out images over time to keep things fresh.
