Murray State University / Capital Campaign Case Statement
Fred Wilson
Kelsh Wilson developed the name, graphic identity, and case statement for a $60 million campaign for Murray State University in Murray, KY. Inspired by a line from the school’s alma mater, the campaign name, “Hold Thy Banner High,” resonated strongly with alumni. Because the campaign launched publicly amid recessionary economic news, the messaging focused strongly on support for students—the single largest campaign priority and one donors continue to recognize as vital.